Adobe has started shipping their Creative Suite 3 including a new Adobe Media Player. Incidentally, Microsoft has also just launched their competitor, Microsoft Silverlight (previously known as Windows Presentation Foundation/Everywhere, or WPF/E).
The competition is direct; Adobe now has a web media player solution (video on demand, trailers, there are plenty of reasons to have a strong offering here) and Apollo, a crossplatform runtime that allows one to create web-apps; applications that work like regular appplications, but are/can be deeply integrated with the web (RIAs). In the other corner, we have Silverlight which claims to do exactly the same. In various commentary we’re told that whichever platform wins, both companies win. Even so, there’s nothing like a good cagematch and some healthy competition. Round one: Fight!