In the most recent development build of Google Chrome for Windows, you will no longer see http:// as part of any URLs. Look:
Takes some getting used to, but in comparison, http:// is looking rather quaint now, isn’t it?
What about the https protocol then? Well Chrome still shows that:
It’s a nice change, and I think there are very few arguments against it. I predict it will gain widespread acceptance — for those that notice the change at all. Rest in peace, http://, 1990-2010.
Becoming part of the invisible everyday RT @noscope Rest in peace, http://, 1990-2010 http://noscope.com/?p=6334
RT @shantarohse: Becoming part of the invisible everyday RT @noscope Rest in peace, http://, 1990-2010 http://noscope.com/?p=6334
Now, if you drop “www” too, we can call this new era of modern Internet addresses as URL2.0.
With bitly’s etcetera trying to make it all shorter (one of my marketing researches proves the average good brand is just seven letters long) it is surely new phase in the online marketing.
Companies like Name.ly are now also bringing names that read as slogans.
I wonder what Internet will look like in the coming 10 years?
As much as I find www unnecessary, i don’t think omitting www is necessarily the next step. I think, the removel of http:// in Google Chrome is related to their omnibar which is both search and addressbar in one. Should it matter if you type in “microsoft” or “microsoft.com”? In both cases, you’re looking for something. This is all just part of Googles mission to make search be the core of everything.